RAKESH SIDANA RAKESH SIDANA

Hard Facts about ROI in Video Content Strategy

In the dynamic world of digital marketing, the importance of video content cannot be overstated. Brands today are consistently seeking ways to enhance their return on investment (ROI) through various marketing strategies, and video content is often at the forefront. However, the real question is: do brands truly understand the intricate relationship between SEO and videos, and do they have a consistent brand video strategy in place to maximize ROI?

Read More
RAKESH SIDANA RAKESH SIDANA

How Brands Fail to Build Momentum by Neglecting Their Brand Storylines

As we move into a post-pandemic world, the luxury sector has been experiencing a huge boom in sales. After facing a sharp dip during the COVID pandemic of 2020, the luxury industry has since been on the uptick, even amidst cost of living and economic concerns. As customers have a growing appetite and are willing to shell out for these luxury brands, the onus is now on these brands to appeal to buyers. 

Read More
RAKESH SIDANA RAKESH SIDANA

Top content trends for 2023

If you're looking to stay ahead of the curve in content creation, you need to know what's coming next. Here are the top ten trends in Video content for 2023:

Read More